Open top menu
Showing posts with label Google Adsense. Show all posts
Showing posts with label Google Adsense. Show all posts
Tutorial # 45 - How to Create a Sitemap or Table of Contents in Blogger

Sitemap makes the readers easy to find content that they are searching for. While the blog archive and labels have all the information about the published post, these do not appear on a single page completely, so searching for more posts is not always an easy job.

Quite fortunately, this tutorial will help you to add a table of contents or sitemap on Blogger showing the index of all posts separated by categories that have been published. It will also show the latest posts with a text saying "New!".

Step 1: Go to Pages > click the New Page button

Step 2: Click on the HTML tab and paste the following code inside it:

Step 3: Customization
- Replace http://earningviablog.blogspot.com in line # 11 with the address of your blog.
- To change the color and font size of categories title, replace the values in line # 2.
- To change the color of the links, replace the value in line # 3.

Step 4: Click Options on the right sidebar and select Don't allow (hide existing) for the reader's comments

Step 5: Finally, click the Publish button and View the page


Read more
Tutorial # 21 - How to enable "Email this Post" option under every post

Step 1: Email This Post enables your blog readers to share your posts with others. To enable this feature, go to the Layout tab on your blog and click "Edit" on the blog post widget.

Step 2: Then, on the window that pops up, scroll down and check the box for "Show Email Post Links."

Step 3: When readers view your blog, they can click the little envelope icon at the bottom of your post to email your post to their friends.

Read more
Tutorial # 20 - Appropriate Use of Permalinks

Permalink is a URL that links to a blog post.

Step 1:
When you write a post, Blogger automatically generates a permalink for your post from its title. If you prefer to use a custom permalink, you can do so via the “Permalink” option in the Post Settings box. See figure below:

Custom URLs are usually used in order to make it SEO-friendly.
Read more
Tutorial # 19 - Appropriate Use of Custom Robots

Step 1: Go to Settings > Search Preferences

Web site owners use the /robots.txt file to give instructions regarding which links of the site are to be searched (or indexed) about their site to web robots (also known as Web Wanderers, Crawlers, or Spiders; they are programs that traverse the Web automatically. Search engines such as Google use them to index the web content); this is called The Robots Exclusion Protocol. In short Search engines are robots.



Step 2: What to put in robots.txt content?
1. To exclude all robots from the entire server

User-agent: *
Disallow: /


The "User-agent: *" means this section applies to all robots.




2. To allow all robots complete access

User-agent: *
Disallow:
(or just create an empty "/robots.txt" file, or don't use one at all)




3. To exclude a single robot

User-agent: BadBot
Disallow: /




4. To allow a single robot

User-agent: Google
Disallow:

User-agent: *
Disallow: /




5. Disallow particular post by using robots.txt file

User-agent: *
Disallow: /yyyy/mm/post-url.html

Here yyyy and mm refers to the publishing year and month of the post respectively. For example, if we have published a post in year 2014 in the month of December then we have to use the below format.


User-agent: *
Disallow: /2015/12/post-url.html

One thing you should keep in mind that it is case sensitive. So the best method is to copy the exact URL, remove the Blogger address and paste here for best results. Otherwise, it will create trouble for your blog.




6. Disallow Particular Page(s) by using robots.txt file

This method is same as to disallow the crawling of the particular post. You just need to copy the URL of the particular page(s) you want to block, remove the domain name and use in your robots.txt file like the below code:

User-agent: *
Disallow: /p/page-url1.html
Disallow: /p/page-url2.html
Disallow: /p/page-url3.html


This is normally used to prevent the "Privacy Policy", "Terms & Conditions" and "Disclaimer" pages from being crawled by Googlebot and other crawlers and spiders.

Custom Robots Header Tags
Its scope is narrower as compared to the above option.
As far as robot header tags are concerned, all pages on a blogger blog are classified into three categories:

Home Page – This category includes a single page, the home page of your blog.

Archive and Search pages – Archive pages are those which list multiple blog posts (or snippets) on a single web page. These are the page accessed by clicking the ‘Older’and ‘Newer’ links at the bottom of the home page and all pages reached by clicking these links, or the pages accessed by clicking the Year or Month links in the blog archives.
Search pages are those which open on searching in a blogger blog. These pages also show multiple blog posts on a single page.

Pages and Posts – These are the blog post pages or standalone blogger pages. These pages show only a single blog post and the associated comments.


It does not provide you the opportunity to write your codes instead it is confined to the following options (See picture above), along with their brief definitions:-
- all: No restrictions are placed on the robots. They are allowed to crawl, index and serve content. This is the default value.

- noindex: The page shouldn’t be indexed i.e. it shouldn’t be shown in search results.

- nofollow: All links on the page containing this directive will be treated as nofollow. The page will be indexed but the linked pages will not be crawled. Note that if there is another web page somewhere on the internet having links to those pages marked as nofollow by you, then those pages will be crawled. The nofollow directive simply states that ‘Do not index the linked pages because I have linked to them. But, if someone else has linked to them and has not marked them as nofollow, then you are free to index them’.

- none: Equivalent to both "noindex" and "nofollow".

- noarchive: Google caches certain web pages and shows a link to the cached pages in search results. If noarchive tag is specified, then the cached link will not be shown in search results.

- nosnippet: Along with links to webpages, Google search results also shows a text snippet to give the searcher an idea of the contents of that page. If nosnippet is set, then text snippets will not be shown for that page in search results.

- noodp: The Open Directory Project (dmoz.org) is a human created directory of websites and webpages. The human editors also add descriptions for these webpages. Sometimes, Google uses these descriptions (and other information) to improve the text snippets or other information shown in search results. If the noodp tag is set, Google will not use metadata from ODP.

- notranslate: If the language of the user is different from the language of the webpage, Google shows a link in its search results for translating that page. If notranslate is set, then such links won’t be shown.

- noimageindex: If set, the images on that page will not be indexed. This is similar to nofollow tag. If the same image is present on some other page, then that image may be indexed.

- unavailable_after: The webpage will not be shown in search results after the specified date and time.


If the feature is turned on (e.g., you’ve selected Yes), then you will see a similar interface in the "Post Settings" section of the Post Editor.
Read more
Tutorial # 18 - Meta Description and Search Engine Optimization (SEO)

Step 1: Make your blog searchable and 'listed'


Step 2: Go to Setting > Search preferences for further SEO settings. Click on the all the Edits

Step 3: The setting of blogger's search preferences are described  below

If the feature is turned on (e.g., you’ve selected Yes for "Enable search description?"), then you will see "Search Description" option in the "Post/Page Settings" section of the Post/Page Editor as shown in the image below:


You must specify a search description for your blog including each post and page, otherwise search engines will establish one for you based on your blog’s content. This also helps in Search Engine Optimization (SEO). For further guide on SEO, click here

For Crawlers, Indexing and Robots see Tutorial # 19 - Appropriate Use of Custom Robots
Read more
Tutorial # 17 - How to make the content of your Blog useful

How to Make Boring Content Interesting!
1.       Publish regular updates: The more you blog, the more traffic you'll get.
2.      Think of your audience: A good way to build an audience is to speak to one in particular. When you keep your audience in mind, your writing gains focus. Focus goes a long way toward repeat visitors.
Read more
Tutorial # 15 - How to Promote your Blog



Unpaid Ways of Promoting your Blog

1. Search Engine Optimization (SEO): SEO is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Some of the ways for SEO are given below (See # 3, 4, 5, 6) (See Tutorial # 48 for further ways for SEO)

2. Connect your blog to Google+: Switch your Blogger profile to Google+ to take advantage of automatic sharing, the Google+ blogging community. You can also connect you blog to the page. (SeeTutorial # 16)

3. Write quality content and do it well: No one wants to stumble over bad writing and terrible grammar. The content must be genuine and useful to the audience (See Tutorial # 17)

4. Keep search engines in mind and add your blog to Blogger's listings: Take advantage of Blogger’s Search Preferences features to make sure it easier for those seeking your content. You can also add your blog to our listings it shows up in "Next Blog", "Recently Updated", and other places. It's like opting-in to traffic. (See Tutorial # 18)

5. Appropriate use of Custom Robots: They allow or disallow crawlers to index the webpages in the website. (See Tutorial # 19)

6. Appropriate use of Permalinks: Permalink is a URL that links to a blog post. (See Tutorial # 20)

7. Enable Email This Post: If you enable “Email Post Links” on your blog, people will be able to forward your posts to friends. This might not have an immediate impact on your site stats, but it enables others to publicize your blog for you. (See Tutorial # 21)

8. Submit your address to blog search sites and directories: People look for blog content at Technorati every day, are you on their list? You should be. Submit your blog's URL to Technorati, Daypop, Popdex, and any such other site.

9. Put your blog URL in your email signature: Think of how many forwarded emails you've seen in your day, and just imagine the possibilities.

10. Be an active commenter: If you come across a blog you like, why not leave a comment? This way, others who read and are interested in your comment and click back to your profile and check out your blogs.


Paid Ways of Promoting your Blog

Google AdWords: (See Tutorial # 22)
Facebook Ads: (See Tutorial # 23)

Read more
Tutorial # 14 - How to apply for Google AdSense account for Blogger

Step 1: Click on "Earnings"

 You may click on the Earnings tab from the drop-down menu on your dashboard.


Step 2: You’ll then see the AdSense overview page. If you haven’t signed up for AdSense yet, click Sign up for AdSense or log on to https://www.google.com/adsense/signup

However, sometimes your blog doesn't qualify for AdSense, as shown below

In this case you have to click on "Learn more" in order to know whether the following Terms and Conditions of Google AdSense have been fulfilled.

Do you have a website?
You'll need one in order to participate. Click here to promote your site/blog and to read tips for creating great content so you'll attract users and advertisers to your site.

Are you at least 18 years old?
As noted in their Terms and Conditions, we can only accept applications from applicants who are over 18.

Does your site comply with our program policies?
Check that your site complies with our policies before submitting your application. Keep in mind that they may change their policies at any time, and per their Terms and Conditions, it's your responsibility to keep up-to-date with them.

Has your site been active for at least six months?
In some locations, including Pakistan, India and China, they require your site to have been active for at least six months before it will be considered. They've taken this step to ensure the quality of their advertising network and protect the interests of their advertisers and existing publishers.
Click here to get your account approved specifically in Pakistan.

Spend time writing posts, not thinking about ads
Integrating AdSense into your blog is easy. Once your application has been approved, you can decide where the ads appear on your blog.

Your style
Customise the appearance and location of your ads to fit the style of your blog. The content and ads should not overlap to each other.

Step 4: Select whether you'd like AdSense on the Google Account you're currently signed in to, or you'd like to create a new Google Account


After signing up, you will see this

Step 5: Complete the application form, review the information you've provided, and then agree to terms and conditions

Ads will not appear on your blog until your application has been approved. Once you receive confirmation that your application was approved, you can control the ways the ads show up on your blog through the settings on the Earnings tab at anytime. It’s up to you whether or not to show ads, and where on your blog to display those ads (sidebar and posts, just sidebar, or just posts) if you’re using Traditional templates. Dynamic Views users can skip this step, as we’ve already optimized ad placement for Dynamic Views templates.
Read more
Tutorial # 13 - Introduction to Google Adsense

Turn your Passion into Profit

Google AdSense is a program developed and run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements. As the word "Adsense" implies, the program has the "sense" to show only those advertisements on your website or blog which matches with the content of your site. The ads also depend upon the class of audience and the their geographical location. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis.

AdSense is a free, simple way to earn money by placing ads on your website/blog.

Features of Adsense: A few reasons why more than 2 million people have chosen Adsense
- Ads are reviewed to ensure they’re high quality and relevant to your content or audience, even when viewed on smartphones and tablets. The result? You can earn more from them.

- Block ads you don't like, customize where ads appear, and choose which types fit your site best.

- Tap into the largest network of online advertisers who are bidding for your ad space so you get the most for your ads.

- Block ads you don’t want, choose where ads appear, and change the look and feel of text ads to match your site. You can even control the categories of ads you allow. Your site, your rules.

- Connect with your audience wherever they are with the audience: Mobile is built into AdSense. Responsive ad units automatically adapt to different screen sizes so you can create a great user experience and continue to earn revenue when people view your site on a smartphone or tablet.

- Get the real story with Performance Reports: Performance metrics help you see where the right tweaks can increase profits. You can also get your stats on the go with the AdSense mobile app.

- Compare and learn with AdSense Experiments: Quickly create, run, and analyze A/B experiments without changing your code. AdSense Experiments lets you compare one of your ad settings against a variation to see which performs better.

Google AdSense Account needs to be approved, and once it is approved, you are able to post ads on your website/blog and earn money. You'll also be able to have access to the AdSense report:

AdSense Report
Once you start generating AdSense impressions, you'll begin earning money when people click on ads that appear on your blog. To see earnings information, go to your Earnings tab and click on the View Dashboard link.

All time
If you're an existing AdSense user, you'll notice that Blogger created a new channel (with the URL of your blog) in your account. If you have had AdSense ads on your blog before using Blogger’s AdSense integration to insert ads into your blog, note that all time will retrieve data only from the time you connected Blogger to your AdSense account.

This does not affect your overall AdSense reporting, available directly from AdSense.

Terminology
The AdSense report visible from the Earnings tab contains basic information about how many ads have run on your blog, how many clicks were generated, and how much revenue you've earned. Each term in the report is defined below:-

- Page views: A page view is generated every time a user views a page displaying Google ads. We'll count one page view regardless of the number of ads displayed on that page. For example, if you have a page displaying three ad units and it's viewed twice, you'll generate two page views and six ad unit impressions.

- Clicks: The number of times the ads were clicked on in the given reporting period.
- Page CTR (Click-through rate): The number of ad clicks divided by the number of page views.
- CPC (Cost per click): The average amount paid by the advertisers for each ad click.
- Page RPM (Revenue per mille): This is revenue per 1,000 page views. RPM = (Page views x CTR x CPC)  1,000
Read more
Tutorial # 12 - How to write Privacy Policy, Disclaimer, and Terms & Conditions for your site

Privacy Policy, Disclaimer, and Terms & Conditions pages increase the credibility of your website or blog. However the main purpose of increasing the credibility of your website is to make the Google Adsense account to get approved as it being one of the conditions to be fulfilled for publishing Google ads in your site or blog.

There are examples of each of the following in which you need change the name, web address and date before using for your blog:-

Privacy Policy
The owner of this blog does not share personal information with third-parties nor does [Website] stored information is collected about your visit for use other than to analyze content performance through the use of cookies, which you can turn off at anytime by modifying your Internet browser’s settings. The owner is not responsible for the republishing of the content found on this blog on other Web sites or media without permission.

Blog Comments Policy
The owner of this blog reserves the right to edit or delete any comments submitted to this blog without notice due to:-

1. Comments deemed to be spam or questionable spam;

2. Comments including profanity;

3. Comments containing language or concepts that could be deemed offensive; and

4. Comments that attack a person individually.


These privacy policy statements are made on [Date] and may have a change on the futures with or without notice. You should read this privacy policy on this page when updated.


Disclaimer
[Website] does not represent or endorse the accuracy or reliability of any information's, content or advertisements contained on, distributed through, or linked, downloaded or accessed from any of the services contained on this website, nor the quality of any products, information's or any other material displayed, purchased, or obtained by you as a result of an advertisement or any other information's or offer in or in connection with the services herein.

You hereby acknowledge that any reliance upon any materials shall be at your sole risk. [Website] reserves the right, in it's sole dis-creation and without any obligation, to make improvements to, or correct any error or omissions in any portion of the service or the materials.

THE SERVICES AND THE MATERIALS ARE PROVIDED BY [Website] ON AN "AS IS" BASIS, AND [Website] EXPRESSLY DISCLAIMS ANY AND ALL WARRANTIES, EXPRESSED OR IMPLIED, WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, WITH RESPECT TO THE SERVICE OR ANY MATERIALS AND PRODUCTS IN NO EVENT SHALL TO [Website]

BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHAT'S OVER WITH RESPECT TO THE SERVICE, THE MATERIALS AND THE PRODUCTS.

[Website] respects the rights (including the intellectual property rights) of others and we ask our users to do the same. [Website] may in appropriate circumstances and in it is sole dis-creation, terminate the accounts of users that infringe or otherwise violate such rights of others.


Terms & Conditions
All content provided on this blog is for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site.

The owner of [Website] will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information.

These terms and conditions are subject to change at any time with or without notice.
Read more