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Tutorial # 19 - Appropriate Use of Custom Robots

Step 1: Go to Settings > Search Preferences

Web site owners use the /robots.txt file to give instructions regarding which links of the site are to be searched (or indexed) about their site to web robots (also known as Web Wanderers, Crawlers, or Spiders; they are programs that traverse the Web automatically. Search engines such as Google use them to index the web content); this is called The Robots Exclusion Protocol. In short Search engines are robots.



Step 2: What to put in robots.txt content?
1. To exclude all robots from the entire server

User-agent: *
Disallow: /


The "User-agent: *" means this section applies to all robots.




2. To allow all robots complete access

User-agent: *
Disallow:
(or just create an empty "/robots.txt" file, or don't use one at all)




3. To exclude a single robot

User-agent: BadBot
Disallow: /




4. To allow a single robot

User-agent: Google
Disallow:

User-agent: *
Disallow: /




5. Disallow particular post by using robots.txt file

User-agent: *
Disallow: /yyyy/mm/post-url.html

Here yyyy and mm refers to the publishing year and month of the post respectively. For example, if we have published a post in year 2014 in the month of December then we have to use the below format.


User-agent: *
Disallow: /2015/12/post-url.html

One thing you should keep in mind that it is case sensitive. So the best method is to copy the exact URL, remove the Blogger address and paste here for best results. Otherwise, it will create trouble for your blog.




6. Disallow Particular Page(s) by using robots.txt file

This method is same as to disallow the crawling of the particular post. You just need to copy the URL of the particular page(s) you want to block, remove the domain name and use in your robots.txt file like the below code:

User-agent: *
Disallow: /p/page-url1.html
Disallow: /p/page-url2.html
Disallow: /p/page-url3.html


This is normally used to prevent the "Privacy Policy", "Terms & Conditions" and "Disclaimer" pages from being crawled by Googlebot and other crawlers and spiders.

Custom Robots Header Tags
Its scope is narrower as compared to the above option.
As far as robot header tags are concerned, all pages on a blogger blog are classified into three categories:

Home Page – This category includes a single page, the home page of your blog.

Archive and Search pages – Archive pages are those which list multiple blog posts (or snippets) on a single web page. These are the page accessed by clicking the ‘Older’and ‘Newer’ links at the bottom of the home page and all pages reached by clicking these links, or the pages accessed by clicking the Year or Month links in the blog archives.
Search pages are those which open on searching in a blogger blog. These pages also show multiple blog posts on a single page.

Pages and Posts – These are the blog post pages or standalone blogger pages. These pages show only a single blog post and the associated comments.


It does not provide you the opportunity to write your codes instead it is confined to the following options (See picture above), along with their brief definitions:-
- all: No restrictions are placed on the robots. They are allowed to crawl, index and serve content. This is the default value.

- noindex: The page shouldn’t be indexed i.e. it shouldn’t be shown in search results.

- nofollow: All links on the page containing this directive will be treated as nofollow. The page will be indexed but the linked pages will not be crawled. Note that if there is another web page somewhere on the internet having links to those pages marked as nofollow by you, then those pages will be crawled. The nofollow directive simply states that ‘Do not index the linked pages because I have linked to them. But, if someone else has linked to them and has not marked them as nofollow, then you are free to index them’.

- none: Equivalent to both "noindex" and "nofollow".

- noarchive: Google caches certain web pages and shows a link to the cached pages in search results. If noarchive tag is specified, then the cached link will not be shown in search results.

- nosnippet: Along with links to webpages, Google search results also shows a text snippet to give the searcher an idea of the contents of that page. If nosnippet is set, then text snippets will not be shown for that page in search results.

- noodp: The Open Directory Project (dmoz.org) is a human created directory of websites and webpages. The human editors also add descriptions for these webpages. Sometimes, Google uses these descriptions (and other information) to improve the text snippets or other information shown in search results. If the noodp tag is set, Google will not use metadata from ODP.

- notranslate: If the language of the user is different from the language of the webpage, Google shows a link in its search results for translating that page. If notranslate is set, then such links won’t be shown.

- noimageindex: If set, the images on that page will not be indexed. This is similar to nofollow tag. If the same image is present on some other page, then that image may be indexed.

- unavailable_after: The webpage will not be shown in search results after the specified date and time.


If the feature is turned on (e.g., you’ve selected Yes), then you will see a similar interface in the "Post Settings" section of the Post Editor.
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Tutorial # 18 - Meta Description and Search Engine Optimization (SEO)

Step 1: Make your blog searchable and 'listed'


Step 2: Go to Setting > Search preferences for further SEO settings. Click on the all the Edits

Step 3: The setting of blogger's search preferences are described  below

If the feature is turned on (e.g., you’ve selected Yes for "Enable search description?"), then you will see "Search Description" option in the "Post/Page Settings" section of the Post/Page Editor as shown in the image below:


You must specify a search description for your blog including each post and page, otherwise search engines will establish one for you based on your blog’s content. This also helps in Search Engine Optimization (SEO). For further guide on SEO, click here

For Crawlers, Indexing and Robots see Tutorial # 19 - Appropriate Use of Custom Robots
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Tutorial # 17 - How to make the content of your Blog useful

How to Make Boring Content Interesting!
1.       Publish regular updates: The more you blog, the more traffic you'll get.
2.      Think of your audience: A good way to build an audience is to speak to one in particular. When you keep your audience in mind, your writing gains focus. Focus goes a long way toward repeat visitors.
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Tutorial # 16 - How to Connect your Google+ Profile or Page


Step 1: Go to the gearing icon at the right top corner, and click on "Connect to Google+"

Step 2:

Step 3

Step 4: Now the blog is connected to your Google+ profile. There are various options regarding posting the blog's content to your profile. You can also connect your blog to a Google+ page.

Step 5: If you want to link your blog to a Google+ page, first you have to create a page unless you already have one.

Step 6

Step 7

Step 8

Step 9

Step 10

Step 11

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Tutorial # 15 - How to Promote your Blog



Unpaid Ways of Promoting your Blog

1. Search Engine Optimization (SEO): SEO is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Some of the ways for SEO are given below (See # 3, 4, 5, 6) (See Tutorial # 48 for further ways for SEO)

2. Connect your blog to Google+: Switch your Blogger profile to Google+ to take advantage of automatic sharing, the Google+ blogging community. You can also connect you blog to the page. (SeeTutorial # 16)

3. Write quality content and do it well: No one wants to stumble over bad writing and terrible grammar. The content must be genuine and useful to the audience (See Tutorial # 17)

4. Keep search engines in mind and add your blog to Blogger's listings: Take advantage of Blogger’s Search Preferences features to make sure it easier for those seeking your content. You can also add your blog to our listings it shows up in "Next Blog", "Recently Updated", and other places. It's like opting-in to traffic. (See Tutorial # 18)

5. Appropriate use of Custom Robots: They allow or disallow crawlers to index the webpages in the website. (See Tutorial # 19)

6. Appropriate use of Permalinks: Permalink is a URL that links to a blog post. (See Tutorial # 20)

7. Enable Email This Post: If you enable “Email Post Links” on your blog, people will be able to forward your posts to friends. This might not have an immediate impact on your site stats, but it enables others to publicize your blog for you. (See Tutorial # 21)

8. Submit your address to blog search sites and directories: People look for blog content at Technorati every day, are you on their list? You should be. Submit your blog's URL to Technorati, Daypop, Popdex, and any such other site.

9. Put your blog URL in your email signature: Think of how many forwarded emails you've seen in your day, and just imagine the possibilities.

10. Be an active commenter: If you come across a blog you like, why not leave a comment? This way, others who read and are interested in your comment and click back to your profile and check out your blogs.


Paid Ways of Promoting your Blog

Google AdWords: (See Tutorial # 22)
Facebook Ads: (See Tutorial # 23)

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